SweetLegs is 12 today.

Which is honestly hard to believe, mostly because Chris and I started this with a literal baby on my hip, four kids already keeping us humble, and what I can only describe as an unreasonable amount of optimism.

Twelve years later, we’ve somehow built a brand loved by women across Canada, sold millions of leggings, grown into so much more than leggings, and, in the middle of it all, added two more babies to the family.

So if you’ve ever wondered how SweetLegs was built, the answer is not in some glamorous founder playbook.

It was built while nursing babies.
While making meals.
While packing orders.
While doing school drop-off.
While answering emails with one hand and holding a child with the other.
While Chris was solving problems behind the scenes and I was making it all work in between snack requests and someone crying.

Sometimes the someone crying was me.

People see a business milestone.
I see Chris and me in the thick of it, building this company in the middle of real family life.

Babies being born.
Dinner needing to be made.
Laundry multiplying by the hour.
Kids needing rides.
Meetings happening around nap schedules.
Big decisions being made while completely exhausted and just hoping we weren’t being totally delusional.

And somehow, by sheer luck and caffeine, it kept growing.

What started as leggings became something so much bigger.
A real brand.
A real community.
A real part of women’s everyday lives.

More styles, more growth, more customers, more reviews, more lessons, more chaos, more gratitude.

Over the years, we’ve celebrated huge wins, hit milestones I never could have imagined, broken records, won awards, and watched SweetLegs grow with the women it serves.

But behind every one of those moments was just Chris and me trying to build something meaningful while also raising a family and figuring out how to get everyone fed at a relatively reasonable hour.

These 12 years have also held some of the hardest parts of our story. In 2017, we lost our son at five days old to a heart defect, a grief that changed our family forever. And in 2018, we welcomed our sixth living child, learning in a whole new way how grief and joy can exist side by side. Like so many parts of our life, we navigated it the only way we knew how, together, while still parenting, still showing up, and still putting one foot in front of the other.

Chris has always been the steady, technical, behind-the-scenes force making the impossible things actually happen.
I have always been the smiling face, the get-it-done girl, and the one making sure things keep moving no matter what.

He keeps the engine running.
I keep everything moving forward.

It is a very balanced system, assuming balanced means one of us is troubleshooting something while the other is cooking dinner with a baby attached.

And maybe that is exactly why SweetLegs became what it is.

Because it was never built in perfect conditions.
It was built in real life.
In the messy, beautiful, exhausting middle of it.

Which is probably why it has always connected with real women living real lives.

Twelve years in, I am so proud of what we have built.
Not just because of the milestones, though those are huge.
But because this business grew up alongside our family.

It has been woven into pregnancies, newborn days, family dinners, long nights, early mornings, big dreams, hard seasons, and all the ordinary moments in between.

Thank you to every woman who has supported SweetLegs, shopped with us, shared us, cheered us on, and grown with us.

You helped turn our little family dream into something far bigger than we ever imagined.

Twelve years later, here we are.

Still building.
Still grateful.
Still tired.
Still in business.
Still wondering what is for dinner.

Happy 12th birthday, SweetLegs family. ❤️